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Together in Electric Dreams: Love and laughs star in John Lewis Christmas ad

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Together in Electric Dreams: Love and laughs star in John Lewis Christmas ad by Tree Elven on 04/11/2021
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It's always a highly-anticipated Christmas ad- what do you think of the 2021 iteration of British department store John Lewis' festive message? The partnership company says the 'Unexpected Guest' story aims to key into the current vibe after the punishment of COVID-19: "...our customers are more excited than ever for Christmas, craving joyful moments, togetherness and escapism as so many were unable to celebrate with loved ones last year," says the brand. Earthbound teenager Nathan befriends Skye, who has landed from elsewhere in the woods beside his home, and introduces her to Christmas festivities. A touching new look to remind us of the magic of Christmas by seeing through the eyes of someone unfamiliar with it? Oh gosh, here we go with the slushy commercials and the rush to mad consumerism? Or, oh great! Here we go with the Christmas ads, just when we need some heart-warming stories!?

Keywords: John Lewis Christmas ad 2021, Christmas ads 2021, John Lewis Unexected Guest, adam&eveDDB

Comments

The ad is riddled with cliches, patronising and mawkish. Ugh.
Imogen Smith at 14/11/2021 19:00

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