Thrills and spills from Carlsberg, Liverpool FC partnership

What do you think of this ad campaign marking the 30-year partnership between Danish brewer Carlsberg and English football club Liverpool? During the 30-year collaboration, Liverpool FC have won all major trophies including the Premier League, Champions League, UEFA Cup, FA Cup, League Cup and Club World Cup. The celebratory commercial takes us on virtual visits back through that history, all under-pinned with familiar imagery of how breath-holding and breath-taking moments can capture both our beverage and sporting attention at one and the same time....Is it just a clever mash-up, an instant classic, or a light-hearted yet heart-warming effort that embodies the social thrills and spills of the 'beautiful game'? The specially written song references outstanding players/moments and the club's ‘You’ll Never Walk Alone' anthem. However, not everyone's impressed with how the three-decades-old partnership has been marked: apparently Carlsberg's specially created limited edition - featuring celebrated players such as Ian Rush, John Barnes, Sami Hyypïa, Robbie Fowler, Jamie Carragher and Luis Garcia - were available for thirsty fans in several countries except, erm, England....

Keywords: Carlsberg Forever Fans, LFC x Carlsberg, Liverpool Carlsberg ad 2022, sports sponsorships, football ads, Tore Frandsen, Worth Your While,Lasse Martinussen