The Poetics of Everyday: Valentino brushes aside "crisis of perception"

Conjuring a classic ambience, luxury fashion house Valentino pays tribute to the lingering wafts of summer with its Fall25 campaign featuring the creations of Alessandro Michele. Moments of timeless elegance and enjoyment intertwine with instants of unthreatening surprise in this campaign, part of 'The Poetics of Everyday' theme. The gentle movements, melancholy music and lingering looks are not coincidental: the Italian House, set up in 1960 by Valentino Garavani, explains: “We live in an era of violent uproar, of shouting images, of words chasing after other words without ever taking root. Such overblown turmoil oversaturates our gaze, producing a solid crisis of perception. From this, comes the need for a policy of attention, an ethics for the gaze and the presence, capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life”.

Keywords: Valentino Fall 2025, luxury fashion, fashion photography Glen Luchford, Imaginer l’Amour Juliette Armanet, Alessandro Michele