'The party starts now' for luxury tequila crowd

Is it the all-pervasive sparkle, the roller-blade disco, the colourful crowd, or just the unexpectedness of glitter balls showing up on the pool table before cutting up to dazzling perfection as glittery lemon slices? Whether you're a tequila aficionado or indifferent, we reckon this light, bright and pacey ad might hold some appeal - what do you say? The brand behind it is Don Julio, a high-end tequila made in Mexico and owned by British multinational alcoholic beverage company Diageo. The campaign promotes its new Rosado Reposado: Reposado refers to the amount of time the liquor spends in barrels - between two months and a year- while Rosado (rosé) effect is thanks to the tequila being rested in ruby port wine casks.

Keywords: Don Julio Rosado, tequila commercials, Diageo, luxury tequila, director Tanu Muiño, Mexico, the community agency