The hills are alive... with hi-vis Gucci x North Face outfits

Well, this is a collaboration that may take you by surprise: Italian luxury fashion house Gucci - known almost as well for its weirdly wonderful advertising campaigns as for its opulently outrageous clothing - has paired up with US outdoor recreational clothes purveyors North Face. Erm, what for? To create the perfect range of clothing for you hikers and explorers, obvs, so that you look cool as well as feel great when you take to the hills. For more than 50 years, North Face has prided itself on producing performance activewear and outdoor sports gear that exceeds expectations. Gucci, founded one hundred years ago in Florence, Tuscany, doesn't appear to bother about other people's expectations, it has its own unique performance measures and takes delight in flaunting the joyously beautiful. Set to the upbeat strains of ‘Bad Moon Rising’ by Creedence Clearwater Revival, this ad takes both brands into rarefied air. What do you think of the campaign?

Keywords: Gucci North Face, luxury fashion, outdoor activewear, Alessandro Michele, Christopher Simmonds,