The Diana Award: Nipping bullying in the bud in UK schools

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The Nationwide Building Society in the United Kingdom here presents its ongoing partnership with The Diana Award, named after the late Diana, Princess of Wales, which is awarded to "Young people who work to improve the lives of others". The campaign aims to nip bullying in the bud at an early age/stage by providing 10,000 more special ambassadors in schools so that children who experience bullying have someone to talk to. The fresh wave of Anti-Bullying Ambassadors being trained in hundreds of primary schools across the nation, are themselves schoolkids. They are taught to spot the signs and to support other children experiencing challenges. The Diana Award has already trained more than 35,000 youngsters as Ambassadors in some 4,000 UK schools. It's estimated that 24,000 children miss school every day in Britain because of bullying. What do you think of the campaign?

Keywords: Nationwide anti-bullying, Nationwide and The Diana Award, children's education, children's wellbeing, anti-bullying ambassadors, bullying in UK schools, VCCP London