Texas mothers challenge governor's anti-abortion stance

Warning: distressing theme. A cross-party movement called Mothers Against Greg Abbott pulls no punches in this hard-hitting, darkly humorous campaign challenging the Texas governor's anti-abortion stance. In 2021, Abbott signed one of the USA's most restrictive state legislations on the issue, making abortion illegal once cardiac activity is detectable in the embryo - which may be before a woman is aware of her pregnancy - even in cases of rape or incest, though with some provision for threat to the woman's life. It also stirred controversy by allowing private individuals to bring lawsuits against those who 'aid or abet' abortions. What do you think of the spot? Abbott was also the governor who banned Covid mask mandates in August 2021, in what critics point to as evidence of inconsistent logic. The ad on the highly sensitive abortion issue landed as Abbott was running for a third term in the Texas gubernatorial election due to take place on November 8, 2022.

Keywords: Mothers Against Greg Abbott, Whose Choice campaign, abortion USA, anti-abortion US state laws, pregnancy health