Sweet excuse for singles - the 'Valentine's Day Alibi'

"You’ve been saved from Valentine’s Day. Thank us later", says Cadbury 5 Star India, which provides a perfect 'out' for singles fleeing the cloying persecution of the increasingly consumerist day that marks romance. Watch the whole ad to get the full wit value. Valentine's Day has become big business, with people in the USA alone lashing out a total of nearly $22 billion in 2021 on gifts for that special someone. Gifts and goodies are even showered on less intimate connections and pets these days. In India, the Valentine's Day tradition is regarded by some as an undesirable Western influence. What do you think of how this ad handles it? Does it manage to strike a chord whatever your views, by re-imagining an alibi as a real place and playing with words? Turning the traditional 'twosomes' scenarios on their head, the popular chocolate bar brand provides a perfect solution for happy singles who just want to hang out with themselves... And no lying involved!

Keywords: Cadbury 5 Star India, Valentine's Day India, Valentine's Day ads, Ogilvy India, Wavemaker India