Swarovski: Sparkling celebration of 130 years adorning icons

The Austrian crystal-maker - founded in 1895 by Daniel Swarovski - has held up a dazzling mirror to pop culture for 130 years, and it's brought that legacy into focus with this two-minute tribute to its multi-faceted role in fashion, screen, red carpets, and stage. Its current brand ambassador is best-selling US singer Ariana Grande, and Swarovski's crystal creations have adorned screen legends from Marilyn Monroe and Audrey Hepburn to contemporary icons such as Harry Styles and Beyonce, as well as enhancing entire sets for films and events. Its 'Masters of Light' exhibition has been dazzling visitors worldwide in 2025, and demand appears to be high for it to continue its tour into 2026. This campaign is garnering praise for its own creativity, bringing past and present together in a sparkling, retro-futuristic styling. A nice ad for us all over the New Year period!

Keywords: Swarovski Celebrates 130 Years of Joy​