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Super Thieves thwarted by ebike anti-theft protection

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Super Thieves thwarted by ebike anti-theft protection by Tree Elven on 01/02/2022
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Engaging visual in the animation technique 'claymation', showing classical and contemporary thieves pitting their wits against the anti-theft properties of a VanMoof e-bike. The animated characters are deftly used to promote the 'practically unstealable' e-bike manufactured by the Dutch company which was set up in 2009. E-bikes are a fast-growing market across demographics, proving popular with commuters as congestion, parking, and other charges in urban environments soar. That popularity looks set to continue as the VanMoofs have dropped in price to under €2,500, which may sound pricey at first, but makes them a very competitive choice when gauged against corresponding car costs. However, bikes in cities have traditionally been vulnerable to theft, hence the focus of campaigns such as this. Does the ad make you sit up and take notice of the anti-theft measures the VanMoof has built in? Or are you just admiring the production and/or enjoying its virtuosity? Clay animation or claymation, sometimes plasticine animation, is one of many forms of stop-motion animation.

Keywords: VanMoof Super Thieves, VanMoof ebikes, ebikes anti-theft, claymation commercial, stopmotion ads, Tobias Fouracre, animation Rowdy

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