Strong Are The Women: Alice Braga Keeps Walking

Brazilian actress and producer Alice Braga ('Queen of the South, 'Dark Matter') steps out for whiskey maker Johnnie Walker in this celebration of women's strength. Issuing a challenge to outdated stereotypes, the visuals reference one of the most iconic productions in the brand's history worldwide —'The Man Who Walked Around The World — and also many sexist statements women face every day. The initiative inspired voices like Brazilian philosopher, writer, and activist Djamila Ribeiro to speak on the subject and moved a self-formed squad —including Astrid Fontenelle (journalist and TV hostess), Nina Silva (CEO of D’Black Bank and the Black Money Movement) and Isa Silva (founder and creative director of the Isaac Silva brand), to share, in a testimonial format, videos reflecting on what it means to be a strong woman in their own realities.

Keywords: Johnnie Walker 'Forte São Elas’ 'Strong Are The Women', Alice Braga in commercial, sexism, Hollywood actors in ads, whiskey commercials, AlmapBBDO