Stiletto glamour and adrenaline drive Mercedes-AMG appeal
- Amusing
- Creative
- Informative
- Controversial
- Amusing
- Creative
- Informative
- Controversial
"In an old mill in 1967, two engineers with a passion for motorsports began turning Mercedes-Benz sedans into winning racecars," explains the automaker's website. "Today, AMG continues to create victory on the track and desire on the streets of the world. Every Mercedes-AMG vehicle is the product of craftsmen, designers, engineers and racers who live for a singular goal: Driving Performance." Okay. For the full range of tech spex, go to their website. For campaign impact, you can stay right here and see what you think of this commercial for the Mercedes-AMG SL 43 roadster. Just when yu think car commercials all look the same, does this one strike a new note? Or is it just a variation on a theme? And if you're asking, What's not to like / Why is this ad sitting in th Controversial category?, the simple answer is 'Stilettos'. Still embodying glamour, it seems. Does anyone know if car insurance is affected by drivers wearing unsuitable footwear? I know, who cares, let's just soak up the roaring beauties and even order one.... And of course, you can use our star rating system to vote this campaign into a different category.
Keywords: Mercedes-Benz 'New Light', Mercedes-AMG SL 43 ad, car commercials, Mercedes roadster, sportscars 2023, Merkley + Partners
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