Star NFL quarterback Will Levis and the sweet smell of....

...mayonnaise. Wot? Yes, really. While stocks last, US football fans - and others - can snap up the first mayo-inspired, unisex fragrance available to consumers. The ad for this limited edition by Hellmann's mayo manufacturer plays out by slathering some nice tasty humour across advertising set pieces from mystical to sensual, resulting in a refreshing first impression with long notes of absurdity. "With the launch of my signature scent, I've fulfilled a lifelong dream of partnering with Hellmann's to craft a fragrance like no other, one truly embodying the distinct scent of greatness," says Will Levis. "Rich and creamy, Will Levis No. 8 is more than a mayonnaise-inspired fragrance. It's transformative. I've eaten mayo, drank mayo, and now I can smell like mayo." Hellmann's says: "Will Levis No.8, Parfum de Mayonnaise opens with a bright burst of tart lemon that provides a refreshing and clean introduction. At the heart of the fragrance lies a creamy, daring mayonnaise accord offering a smooth and complex heart. Parsley adds a fresh herbal element, reminiscent of a well prepared dish. And of course, this fragrance would not be complete without subtle coffee undertones, reminiscent of Will’s signature mayonnaise infused caffeine beverage. A sensual musk base weaves through the composition, evoking physicality and charisma. Finally, we finish off with a comforting creamy vanilla finish that is equal parts inviting and intriguing". What do you say?

Keywords: Will Levis No 8 Hellmann's, Will Levis mayonnaise fragrance, Hellmann's mayo fragrance, NFL stars commercials, Edelman US