Sparks fly with dating app 'fluent in amor'

Spanish is the second most spoken language in the world after Mandarin Chinese, and the USA has the second largest population of Spanish speakers in the world after Mexico. It's estimated that more than 67 million (20%) of the US population is bi-or multi-lingual. What do you think of this ad campaign for dating giant Match's app Chispa (that's Spanish for 'spark'), which sets out to celebrate "the unique duality of US Latinos and the bicultural identity"? Featuring beauty and fashion influencer Daisy Marquez; actress, singer, and advocate Amara La Negra; life coach and RuPaul Drag Race Pit Crew member Bruno Alcantara; and top Gen Z content creator Pau Torres, this is one for all those who believe that - as Chispa says: “No matter what you speak or how you identify, the language of love transcends all". The brand says it "created this anthem to capture the authentic romance of two worlds coming together without inhibitions.” Successful?

Keywords: Chispa 'Fluent in Amor', Chispa dating app, Latino dating US, bicultural dating USA, April Maxey director, Spanish English dating, bilingual dating, Match Group, creative agency Majority