Sparkle, sensuality, snow, and Anya Taylor Joy star in Dior's happy holiday retreat

If you long to rest your eyes on harmonious beauty this festive season, look no further. US/British actress Anya Taylor-Joy opens the doors to Le Château de La Colle Noire, Christian Dior’s personal floral retreat in the South of France, for an evocative glide through sparkling sensuality and snow-dusted warmth. The luxury fashion house was set up by the French designer in 1946 and this year re-opened its iconic 30 Montaigne location in Paris after a two-year renovation of the 'realm of dreams' location. "It had to be 30 Avenue Montaigne," said Dior himself when he first discovered the neo-classical building. "I was going to settle here and nowhere else!” Far from his business centre at 30 Montaigne, Dior completely re-designed the château where this campaign was filmed in the 1950s, saying at the time: "Of the house, I can not say much because I'm restoring it. It is simple, solid and noble, and its serenity suits the period of life that I will have to tackle in a few years. That house, I wish it to be my real home. That is where – if God lends me long life – I can withdraw. That's where – if I have the means – I can close the loop of my existence and find, under another climate, the closed garden that protected my childhood. That is where I can finally live quietly, forgetting Christian Dior to just become Christian again." The ensemble - comprising the château, its surrounding park, and a chapel - has been the property of Parfums Christian Dior since 2013.

Keywords: Dior Atelier of Dreams 2022, Christmas ads 2022, Anya Taylor Joy