Spain's National Lottery makes a wish come true in Christmas 2023 ad

Though it may not be the wish most of us would be imagining at this point, it's one we can probably all relate to. See what you think as the 3'30" father-daughter story unfolds. A young woman is feeling under too much pressure to get all the festive arrangements sorted out, including the all-important purchase of a 'décimo´ - the traditional share of a Christmas Lottery coupon - for her father. Families, villages, company departments and all kinds of associations pitch in to buy part of a shared coupon, and the juicy winnings have made the Spanish Lotería Nacional Christmas event famous as 'El Gordo' - the Fat One. The total pot for this year is estimated at over 2.5 billion euros, with a first prize jackpot round 750 million. People keep a close eye and ear out for radio and TV sounds across the nation on December 22nd as pupils of the San Ildefonso school (formerly for orphans) sing out the winning numbers. You'll notice this reference towards the end of this particular campaign. El Sorteo Extraordinario de Navidad es una tradición que cada año nos acerca y nos mantiene unidos. Esa es nuestra verdadera suerte.

Keywords: Loteria Nacional anuncio 2023, El Gordo anuncio 2023, Christmas ads 2023, Spanish National Lottery ad, Contrapunto BBDO