Space is the new frontier? Matthew McConaughey weighs in

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Quirky US actor Matthew McConaughey ('The Lincoln Lawyer', 'Dazed and Confused', 'A Time To Kill', 'The Gentlemen') turns his formidable skills to fresh use on behalf of software company Salesforce in their Super Bowl 2022 commercial. Spacey yet down-to-earth, the engaging visuals deliver a message of harmony and community action right here on Earth. Salesforce invites us all to join #TeamEarth because the nature of business is changing. "#TeamEarth are companies and people who believe that business is about more than profit for a few — business needs to be accountable to every person and the planet we share," says the US company. The spot takes sly swipes at those who "look to the metaverse and Mars" - references to Facebook founder Mark Zuckerberg's vision of a virtual future, and Amazon founder Jeff Bezos' trip to Space - while exalting planet Earth as the authentic new frontier. It's garnering favourable reviews ahead of the US football event on February 13, though competition is stiff as advertising comes out of the Covid situation with cash to splash on creative influencing, and celebrity names are sprinkled liberally across this year's commercials. As families and friends plan gatherings for the sporting event of the year, many of them just as captivated by the half-time show and the commercials as by the game itself, the 2022 Super Bowl is set to be the pricest ever for advertisers, with 30-second slots selling for a reported $7 million. What do you think of this one? Does it capture your feelings, or are you one of the metaverse/Mars crew? Whichever side you're on, enjoy the game!

Keywords: Salesforce Matthew McConaughey, Super Bowl commercials 2022, Hollywood actors in commercials, Matthew McConaughey ads, Dante Ariola,