Space: "Critical to the modern way of war"

Hm, what? Does that phrase imply the inevitability, almost the advisability of warfare? Of course we each interpret things differently, but that's one interpretation that can be made without much of a stretch. This campaign is by the US Space Force, which came into being in December 2019, creating the first new branch of the armed services in 73 years. As it says here: "Earth is only half the battle. Today, Space is essential, not only to our way of life, it’s absolutely critical to the modern way of war. The United States Space Force is being built from the brightest minds across the Space operations of the Air Force, our joint services and the private sector. It’s time for another giant leap". Also as the campaign points out, "there's no such thing as a day without Space operations - you just don't see them". Again, hm. The visuals and the male tone of voice are compelling justifications of a state - war - whose elimination many believe should itself be the focus, rather than its executors and trappings. This campaign is very appealing in its apparent logic: Space capabilities are woven into the fabric of daily life, but Space is no longer free from conflict, therefore a force to defend national security and economic prosperity - in this case, that of the USA, becomes necessary. We can all relate to the sensations of those who care about the security of their family and nation and how eager young minds in particular would respond to this. However, Space - like Earth - is ultimately a shared resource. Do we really want to replicate our Earthling need for an enemy out in Space? If not, how do we avoid such a situation? If we do, this campaign presents an intriguing option. For some, the ad looks like an update of the 'America's Army' video game developed as a short-term recruitment project which did a highly effective recruitment job for 20 years until it was decommissioned in 2022. Perhaps taking the whole competitive spirit up above our skies is a good thing, turning warfare into the de-sensitising video games and programmes that reflect it, thus causing less human misery while simultaneously enhancing profits for the tech and weaponry industries. Your thoughts?

Keywords: US Space Force, US military, modern warfare, war in Space, Space security, Space weaponry