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South African humour goes extra dry with Savanna Cider x Wanda Lephoto

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South African humour goes extra dry with Savanna Cider x Wanda Lephoto by Tree Elven on 15/05/2023
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What do you think of this visually striking campaign in which Savanna Cider teams up with South African designer Wanda Lephoto? The witty wording and elliptical references are an homage to sustainable fashion as the pairing presents a limited edition fashion collection of ‘Dry Goods’ - waterproof apparel for a world underwater. The creatives behind it say that "Wanda Lephoto fuses worlds to create a free space that allows people to negotiate the boundaries of their own representation and identity through style and culture". Agree? The Savanna ‘Dry Goods’ range consists of iconic ready-to-wear parkas, shorts, cross-body bags, matching sets, trench coats, and jackets, and includes a digital iteration, where one-of-a-type garments will be 3D-modelled and turned into collectables to be auctioned online, along with the physical garment. And that’s not all – in order to take a further stance on the subject of sustainability in the digital realm, Savanna attempted a world first. “As a campaign with something to say about sustainability, we had to take it a step further than digital collectables, or NFTs, so we conceptualized what we believe to be the world’s first-ever recycled digital collectable," says the brand. "By sourcing burnt NFT units and repurposing their artwork, Wanda has designed a singular piece that will be turned into a virtual digital avatar that we hope will make a statement in the conversation about sustainability in the digital realm". Profits will go to GreenUP, an organisation focused on climate action, environmental education, and community resilience. A genuinely valuable contribution to the notoriously wasteful worlds of non-fungible tokens (NFTs) and fashion, or just another slick bit of brand collaboration?

Keywords: Savanna Cider x Wanda Lephoto, Savanna Dry Goods, sustainable fashion, NFT sustainability, NFTs, digital sustainability, South African luxury fashion, GREY

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