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Sorriso: Brazilian football's new smile

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Sorriso: Brazilian football's new smile by Tree Elven on 18/08/2022
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Here's one that'll make most of us smile. Brazilian football team (Red Bull) Bragantino has this year signed a five-year contract with a player called Marcos Vinicios, 24. Vinicios is also known as Sorriso - which means 'smile' in Portuguese. Multinational consumer products brand Colgate-Palmolive has a toothpaste called Sorriso. Colgate's leapt on the brandwagon by sponsoring not an entire team - and sports sponsorships including branded jerseys on the field are huge business - but just the one player to highlight the happy coincidence. What's more, apparently Sorriso the player has pledged to reproduce the funky little 'Refresca e Borah!' dance moves seen in this ad whenever he scores a goal in a Brazilian Championship match. Brazilians are famous for their love of football, and there's likely to be a scramble for the 400 limited edition 'Sorriso' shirts manufactured to give fans a wearable / collectable memento. What do you think of the ad? Good fun such as we all need, too brandwagony, or just spot-on, clever marketing?

Keywords: Colgate Sorriso, Marcos Vinicios Sorriso commercial, Brazilian footballers ads, Mc Don Juan, Bragantino, sports sponsorships, VMLY&R

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