Soft plastics: Stolen kisses, urban foxes deliver Co-op's positive message

Whether or not you believe we can each make a difference to our environment with everyday actions, this 30-second ad may appeal to you for the magic of small things it illustrates as people emerge from COVID-19 restrictions and get back to living life fully again. It promotes the Co-op's new recycling drive, by which people can recycle hitherto awkward items such as plastic bread wrappers and crips packets, both from its own outlets and other supermarkets. The Co-op describes itself as 'a brand devised for the food retail business of the consumer co-operative movement in the United Kingdom', and says of this campaign: "this new scheme aims to help communities across the UK to make small changes that together will add up to a big difference for our environment.” What do you think of the ad? High time supermarkets stripped away all the unnecessary plastics our food is wrapped in? A step in the right direction? Or are you just enjoying the down-to-earth, friendly and quietly joyous tone of the ad? For more information on which items you can now recycle at the Co-op, visit coop.co.uk/soft-plastics.

Keywords: Co-op soft plastics recycling, UK plastic recycling, recycling bread bags, recycling crisp packets, UK environment, community for environment, Lucky Generals