Sofas never looked so good on animals

UK furniture retailer DFS riffs off its 'What's Your Thing?' slogan to create a beautifully bizare panoply of exotic - and not-so - creatures doing their own thing in this one-minute wonderland. During Covid restrictions, people were more tied to their couches than ever before, and not always for the most relaxing or exciting reasons. With loneliness and isolation rampant, many coped by consuming unprecedented amounts of screened entertainment, though others who were able to took the opportunity as soon as they could to re-decorate their homes and buy in new furniture. DFS, which makes most of its fabric sofas in Britain, thus avoiding stockpiles of unsold inventory, cancelled payment of its interim dividend and closed all of its showrooms, manufacturing and distribution operations in the UK, Ireland and Spain in early 2020 in response to the Covid situation. Now it comes roaring back with all the colour, and playfulness we've come to expect from the brand, in what could be its boldest ad campaign so far. What do you think of it?

Keywords: DFS Animal Thingdom, animals in ads, creative campaigns, sofa ads, furniture ads, Pablo Agency