Slow-mo and high-pitch for those who like to play fast....

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It's only 30 seconds long, but this fast-moving spot for Belgian betting company BetFIRST certainly gets its point across, don't you think? Visual and voice distortions are blended with quick action spliced with slow motion. What do you think of the ad and its message about getting your betting done fast and first? Is it too cool and fun for a product/service that can get out of hand and cause problems for people who get too far into gambling? Or does it strike just the right note of playful, sporty and slick? Online sports betting has come under the spotlight for encouraging what can become problem services as harmless entertainment, with efforts now going into how to get regulation of the popular sector in line with societal and individual wellbeing without crushing the fun.

Keywords: BetFIRST, online sports betting, online gambling, Mutant Brussels