Singapore insurer uses drone to fly in 'Made Yours' financial planning

Rather than just talking about financial planning, NTUC Income, Singapore's leading provider of life, health, travel and car insurance, aims to open up the conversation around financial planning with this campaign showing glimpses of widely differing personalities and lifestyles within the same housing community. The company also provides services around savings, investment and retirement plans; it says that as customers are becoming more sophisticated and their needs more complex, "it was time for our approach to financial planning to evolve as well. ‘Made Yours’ is our promise to be empathetic and inclusive, while empowering better financial well-being amongst our customers. We are investing in the data, technology and people needed for us to better understand and anticipate our customers' needs, so that our customers can make the best possible financial decisions for themselves, at the right points in time.” What do you think of the campaign film, shot with a nano-drone?

Keywords: NTUC Income, financial planning, life insurance, drone filming, nano-drone,Singapore life, BBH Singapore