Shaun the Sheep x Baa-bour hail holidays

English luxury and lifestyle brand Barbour brings on the Christmas cheer with this campaign featuring animation favourites from the 'Shaun the Sheep' series. Famed for its waxed cotton outerwear and distinctive English country life styling, Barbour presents a scene that reflects the tougher aspects of country living through humour: "Carolling at a very cold Mossy Bottom Farm, Bitzer is trying his best to conduct the choir, as their ‘baas’ begins to freeze. Find out if Bitzer can change the tune with the help of some Baa-bour magic," invites the brand. While urging us to give the gift of warmth this year may cause some to think twice in an environment of rising energy prices and related hardship, the campaign clearly offers perennial amusement appeal for all ages, and gets the gifting message over cleverly - would you agree?

Keywords: Barbour Christmas ad 2024, Shaun the Sheep x Baa-bour, Christmas ads 2024, stop-motion animation, animated ads, Aardman Studios