Self-chasing ball and other Kat Institute of Technology inventions

Is this the latest ad to cross our radar screen? No, we're acting on a whim here. There are times when everything seems too cool or too cruel to contemplate, and a little light-heartedness can help the world go round. So here's a classic from cat food company Whiskas, introducing the Kat Institute of Technology (K.I.T.) - riffing off the world-famous Massachusetts Institute of Technology (MIT) in the USA. In the UK alone, 3.2 million households acquired new pets during the first year of Covid-related lockdowns and restrictions, bringing the national total to 12 milion cats and a similar number of dogs. While the mental health benefits for humans are clear, the long-term welfare of the animals remains to be seen as people return to work and other activities. This 1'30" film was created well before the Covid situation and takes us inside "the most elite feline institution in the world" to show us what the futuristic pusscats get up to, including coming up with inventions such as the self-chasing ball and a striking/stroking use of robotics. "If all commercials where like this it would be the show that’s interrupting the commercials," says one viewer. Agree or disagree?

Keywords: Whiskas K.I.T., cat commercials, funny ads, classic ads, cat care, AMV/BBDO