Seeing the olive oil harvest from a surreal angle

Young olive oil and mayo company Graza is already gaining a reputation for surprising visuals with a surrealistic tang to them, and this one, 'The Harvest', is no exception. The brand aims to put high quality olive oil into everyone's kitchen at a fair price. Co-founder Andrew Benin's story explains the quirkiness and the visual twists - the notion was born when he was living in Spain with his Spanish wife and in-laws. "You are driving through a magnificent landscape, rest stops offering the best home cooked meals you’ve ever had, and Olive trees everywhere the eye can see. I mean 4 hours of magnificent Olive trees.On that trip, I feel like I tasted olive oil for the first time," runs part of his tale. Now US customers are benefiting from that experience. Purists will point with a turned-up nose at the plastic squeezy bottle packaging, but there's no arguing with the understanding of an age-old health food as reflected in this ad - agree?

Keywords: Graza 'The Harvest', olive oil commercials, nice&frank