A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Seeing beyond skin deep with Snap Inclusive Camera

Hqdefault
Seeing beyond skin deep with Snap Inclusive Camera by Tree Elven on 13/06/2021
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
262 views
Your Rating

It's hard to keep up with the constant stream of new features and capacities developed by the likes of US multimedia messaging app Snapchat, but here's one that's caught our eye. The app, which roared into popularity partly thanks to its original short shelf-life approach of making messages and images available for 24 hours only, has developed an Inclusive Camera that tackles the tech behind imperfect renderings of darker skin tones. As Bertrand Saint-Preux, who heads up the Snap Inclusive Camera team, the idea is to have 'everyone be seen by the camera in the way they want to be seen'. Too often, cameras will pick up darker skin tones as shadows, leading to a muddy or partially visible image. What do you think of the ad? Does it inspire and/or inform you? Do you think this kind of educational promotion is the best format when it comes to outlining what underlying issue is actually being addressed, as opposed to fancy creatives highlighting more frivolous functionality?

Keywords: Snap Inclusive Camera, darker skin tones on camera, photographic lighting, photography dark skin, Bertrand Saint-Preux

Comments

Get our newsletter and nothing else! No spam or third party mailings.