See how Audi EV performs in concert hall

Okay, so it's the people inside the Audi A6 Avant e-tron who actually perform in this curious La-La 'Light, as you like it' chant. But would you agree that the theatrically contrived piece does successfully convey some of the car's attributes, such as the signature Matrix LEDs and panoramic glass roof with switchable transparency? The German automaker says: “At Audi, we push the boundaries of design and technology to create truly progressive experiences. This campaign perfectly reflects that ethos—turning a functional feature into something extraordinary. The interplay of light and music brings the A6 e-tron’s panoramic sun-roof to life in a way that is distinctly Audi: premium, sophisticated, and effortlessly innovative. It’s a fresh and engaging way to showcase how we redefine electric mobility.” On the tech specs side, Audi explains further that: "The model’s advanced panoramic sun-roof with switchable transparency allows occupants to control the natural light entering the cabin, transforming the atmosphere at the touch of a button. This is part of Audi’s broader approach to lighting innovation - from immersive, customisable ambient interior lighting that adjusts to suit every mood, to precision Matrix headlights that adapt intelligently to the road". (Let's hope the latter means less blinding of other drivers with LED headlights - that would really enhance today's driving experience.) Even if you see the ad as just an unusual eye-and-ear worm, that's job done, right?

Keywords: Audi 'Light, as you like it', Audi A6 e-tron, EVs, electric vehicles, Audi EVs, chants in commercials, Reel to Real, BBH