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Is this the latest ad to cross our radar screen? No, we're acting on a whim here. There are times when everything seems too cool or too cruel to contemplate, and a little light-heartedness can help the world go round. So here's a classic from cat food company Whiskas, introducing the Kat Institute of Technology (K.I.T.) - riffing off the world-famous Massachusetts Institute of Technology (MIT) in the USA. In the UK alone, 3.2 million households acquired new pets during the first year of Covid-related lockdowns and restrictions, bringing the national total to 12 milion cats and a similar number of dogs. While the mental health benefits for humans are clear, the long-term welfare of the animals remains to be seen as people return to work and other activities. This 1'30" film was created well before the Covid situation and takes us inside "the most elite feline institution in the world" to show us what the futuristic pusscats get up to, including coming up with inventions such as the self-chasing ball and a striking/stroking use of robotics. "If all commercials where like this it would be the show that’s interrupting the commercials," says one viewer. Agree or disagree?
on 18/03/2022 by Tree Elven
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Sensuality, science, and - dearie me - even a spot of consent education as this musical ball of feline fantasy enjoyably unravels in front of our eyes. Watch it and say you don't like it - dare you! Cat lovers in Russia were the first to be treated to the one-minute 'Purr More' promotion for Whiskas, which has a proud tradition of creative cat work such as the 'Kitten Kollege' ad series. This first-of-its-kind ad features a suite of films from Bafta-winning animator/director Nina Gantz and original Cat music from National Symphony cellist and 'animal composer' David Teie. Erm, 'cat music'? Seriously? Well yes. For those who tune into the trend for 'scientifically proven' tidbits - as if your cat purring weren't proof enough - “Cats listen to sounds at different frequencies to humans, so we’ve created a piece of music that appeals to their unique audio range,” explains Teie. His work has been endorsed by the Journal of Feline Medicine: a clinical study measured cats' stress scores (CSSs) with silence, classical music, and cat music while being examined by vets, and also captured physiological responses. Cats showed significantly lower CSSs in response to cat music during visits to the veterinary clinic. What do you think of the ad? Loving it? Well, get this: Whiskas plans to print a limited-edition, collectible 'Purr More' vinyl. Each vinyl has a fish printed on the top that will revolve when played and entertain cats as they enjoy the music. Influencers will be invited to play it to their cat and share the interaction on TikTok, encouraging others to do the same. Sorry, we don't know where to get one of those. Just hit Replay on the ad for the moment....
And leave us a comment if you care to - ADDS is independent, we love to hear your thoughts on the campaigns that catch our eye!
on 17/08/2021 by Tree Elven
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They brought us the hilarious Kitten Kollege, where cats and kittens attend classes that are in fact useful lessons for pet owners on how to best look after our feline friends. Now, cat-food purveyor Whiskas continues the humour with K.I.T. (Kat Institute of Technology) - riffing off the world-famous MIT (Massachusetts Institute of Technology) to demonstrate the 'science' behind senior health and beauty... Cat-lover? You'll love it! Not a cat-lover? Still useful lessons in this!
on 01/12/2017 by Tree Elven
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on 09/11/2017 by Chris
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Here come the cute cat commercials for the Christmas campaigns, but this one from Temptations, purveyors of nutritious - and apparently addictive! - cat treats, captures feline psychology rather well. Most cat owners have seen the carefully decorated festive tree brought down by bauble-bashing paws, so this 1'15" spot should certainly strike a chord, don't you think? Curiosity killed the Christmas wonderland...
If you'd like to see more catty commercials, just put the word Whiskas or Sheba into our Search box on the right of this page, and enjoy!
on 07/11/2016 by Tree Elven
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Hilarious 30-second spot for Sheba cat food by the same brains that came up with the wonderful Kitten Kollege series for Whiskas. Enjoy!
on 19/08/2016 by Tree Elven
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Cat-owners being educated via Klever Kitten Klasses. Nice one from Whiskas!
on 02/04/2016 by Tree Elven
