Scarlett Johansson delivers intensity in Jonathan Glazer spot for Prada

"Actors continually reinvent themselves to embody the characters they become," says Italian luxury fashion house Prada. "This notion has connected cinema to Prada throughout its history—a trait present in its designs and storytelling as a medium for expression and inspiration". Agree or disagree? This campaign makes the point through a Jonathan Glazer ('The Zone Of Interest') mini-film featuring US actress Scarlett Johansson as she digs into the bones of lines from Shakespeare, rehearsing, trialling and rebuilding to achieve her own unique delivery. The focus on craftsmanship aims to spotlight the Prada Galleria bag, and to celebrate the art of performance. "Johansson’s daily essential, the Prada Galleria, is more than just an accessory, it is a symbol of excellence, mirroring her shifting persona," as Prada puts it. Something in that?

Keywords: Prada The Galleria, Prada x Scarlett Johansson, Jonathan Glazer Prada video, luxury fashion, luxury handbags, art of acting