Save the planet: 'Get Your Bum On Board!'

That's the cheeky message from travel company Trainline as it encourages all of us to take the train instead of driving. The British digital rail and coach technology platform founded by Sir Richard Branson's Virgin Group operates across Europe, selling train tickets and railcards as well as providing live train times and railway station information through its website and mobile app. With some scripting by writer and comedian Asim Chaudhry to back up the appealing mix of cartoon-style visuals, this one's bringing a smile to many faces - is yours one of them?

Keywords: Trainline 'Get Your Bum on Board', train travel Europe, director Glenn Kitson, digital agency DEPT