Salvation Army launches world's first digital thrift store on Roblox

An interesting meeting of two worlds as social service provider The Salvation Army USA and popular online platform / game creation system Roblox launch the world's first thrifting store. While the meaning of 'thrifting' - shopping for second-hand or gently used items at lower prices than new - is familiar to many of us, it came into use as a verb in the 1860s, coincidentally when The Salvation Army was founded in London, UK. “Thrifting has always been about more than price—it’s about creativity, individuality, and purpose," says The Salvation Army. "By bringing our thrift store into Roblox, we’re introducing a new generation to the spirit of thrifting at Salvation Army in a way that feels natural to how they explore, play, and express themselves today.” The game invites players to explore thrift-inspired digital finds for their in-game avatars, while 'Thrift Score' is integrated directly into several popular Roblox games— like Seaboard City and Daycare Party—placing the thrift store inside environments players already love and actively explore. As in the real world, proceeds from 'Thrift Score' support The Salvation Army’s mission to help people in need through rehabilitation, recovery, and community programs nationwide. The experience also features special, limited-edition UGC items donated by some of Roblox’s most influential creators, with select designs spotlighted throughout the store. Participating influencers include @PrestonPlayz, @BriannaPlayz and @RussoPlays, each contributing their own take on thrift-inspired digital fashion.

Keywords: Salvation Army USA 'Get thrifting on Roblox', world first digital thrift store, online thrifting, game studio The Gang, BarkleyOKRP