Ryan Reynolds: "I had no idea Wales was so cutting edge"

The maestro of dry humour strikes again with this ad for, erm, what's it actually for? Ryan Reynolds has carved a niche for himself as a one-man ad show, scripting and delivering campaigns that many of us watch just because we enjoy them. Here at ADDS, we related to this because we set up the platform to let the general public come and have a say on the latest creative work without being data-stalked/sold to. The Hollywood actor's deadpan humour is just as effective in commercials as in film trailers for his surprising portfolio of activities: as well as movies, the popular Canadian has a stake in Aviation Gin and last year bought up the oldest football club in Wales, Wrexham, with fellow actor Robert McElhenney III ('It's Always Sunny in Philadelphia'). The two reportedly aim to take the team into the Premier League. What do you think of this one-minute campaign putting the Wrexham team on the bench and spoofing both Hollywood and football tropes with deft humour while actually promoting a cyber-security product.

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