Ryan Reynolds gets behind drive to save wedding singers' jobs

Tongue-in-cheek - as we'd expect from anything backed by US actor Ryan Reynolds - this mini-musical gets across the plight of wedding singers whose livelihoods have been affected by the COVID restrictions that have meant the postponement and sometimes outright cancellation of wedding plans. The song and dance routine with a touch of raunchiness is to promote dating giant Match. Reynolds endorses it with his comment: "True story: I have been nominated for a Grammy so I can officially declare this song safe to inject directly into your brain." Okay, then. Dating, like most social activities, has seen an online boom during the COVID-related restrictions across the globe. Many seeking love, sex and companionship have suffered loneliness and frustration as a result of restrictions to actually meeting others in person. What do you think of this parody-yet-serious ad urging us all to 'get back to love'?

Keywords: Match.com Get Back To Love, Ryan Reynolds commercial, online dating, COVID and weddings, post COVID romance, Maximum Effort agency