Rolls-Royce purrs back into the headlines

Iconic British brand Rolls-Royce is off to a cracking 2025, and this 'Landmark' look-back over 2024 from one of its divisions explains the luxury success thread. Rolls-Royce Motor Cars - owned by German firm BMW since 2003 - recently announced an investment exceeding £300 million to extend its manufacturing facility at the home of Rolls-Royce at Goodwood in the UK. "This is the next step in our commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience," explains the brand. "This announcement follows a record year for Bespoke and the third-best sales result in the company’s history in 2024". The largest market for its Bespoke vehicles is the Middle East, closely followed by the USA and Europe. Customers are reportedly willing to spend upwards of £500 million personalising their autos. Rolls-Royce says the new investment will enable "additional space for the increasingly complex and high-value Bespoke and Coachbuild projects sought by clients who define luxury as something deeply personal to them. It will also ready the manufacturing facility for the marque’s transition to an all-battery electric vehicle (BEV) future". The brand information continues: "During 2024, the Rolls-Royce Bespoke Collective of specialist designers, engineers, and craftspeople undertook some of their most creatively daring and technically challenging commissions to date. These projects incorporated innovative materials, features, and craft techniques never seen before on a Rolls-Royce motor car. Our Bespoke offering reached record levels in 2024. Bespoke content value increased 10% on average per motor car year-on-year, reaching the highest level in the company’s history. The marque’s commitment to Bespoke is reflected in its Private Offices, which take the highly personalised experience of commissioning a Rolls-Royce at Goodwood directly to clients around the world. In 2024, this global network of VIP spaces was expanded to New York and Seoul, which joined their counterparts in Dubai and Shanghai as well as the original Private Office in Goodwood." Also this month, the brand's other divisions have been hitting the headlines with news including a government contract to power British nuclear submarines (https://www.reuters.com/business/aerospace-defense/rolls-royce-wins-11-billion-uk-nuclear-submarine-contract-2025-01-24/).

Keywords: Rolls-Royce Landmark 2024, Rolls-Royce Bespoke, luxury vehicles, Rolls-Royce Goodwood extension, personalised autos, luxury cars