Rodeo reindeer bucks tradition in Austrian bank ad

Austrian savings bank Erste likes to mix things up when it comes to their Christmas commercials, and 2023 is no exception. This year's ad sees a call for us all to believe in ourselves, illustrated by an animated reindeer who's kicked sand in the heels of his traditional festive duties to go and be a bucking bronco. The twist on tradition - or even anti-tradition - trend is strong in this year's seasonal commercials, which are also generally a lot more light-hearted than during/after the height of the Covid scenario. And it's not just in this way that Erste is in step with the Zeitgeist - it's also taken AI on board this year, becoming the first Austrian financial services firm to launch an "AI solution focused on providing financial knowledge in a playful and easy-to-understand way". The Bank says it offers a highly developed, text-based chatbot that uses natural language to supply answers reflecting the bank’s over 200 years of financial knowledge, which AI technology from OpenAI and ChatGPT makes easy for users to access. The 'Financial Health Prototype' AI answers finance-related questions around the clock on Erste's website. "Founded in 1819 as the first Austrian savings bank, Erste Group went public in 1997 with a strategy to expand its retail business into Central and Eastern Europe", says the website. "Since then Erste Group has grown to become one of the largest financial services providers in the Eastern part of the EU in terms of clients and total assets." What do you think of the Rudolph ad?

Keywords: Erste Group Bank Christmas 2023, Christmas ads 2023, savings bank ad, OpenAI banking, financial health, Jung von Matt DONAU