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Robotics: Get that dog off the catwalk!

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Robotics: Get that dog off the catwalk! by Tree Elven on 20/03/2024
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Robotics and the resulting robots are coming along in leaps and bounds - literally. But most advertising for / including them is still fairly dry, or open to mockery - we still get a laugh out of seeing an essentially clunky machine attempting to look and act like a human. However, the gap is closing. Format.io defines robotics like this: "In simple terms, robotics combines science, engineering, and technology to design, construct, operate, and use machines programmed to replicate, substitute, or assist humans in completing tasks of varying complexity. These machines are known as robots." We're becoming more accustomed to seeing and using robots such as vacuum cleaners - in ads, often with a cat riding around on top to shift the laughter to kitties - to assist with daily tasks and enjoyment of life. You may have seen tech entrepreneur Elon Musk's Optimus robot folding a shirt. They are also increasingly in use in medical environments, natural disaster response units, and the broad landscape of 'security', which means different things to different people. For example, robotic 'dogs' able to cover huge areas and challenging terrain are being deployed to patrol large industrial complexes; specific models complete with weaponry attachments have been developed to patrol national borders. What do you make of this Coperni Fall Winter 2023 fashion campaign,which brings dogs onto the catwalk in a completely new, softer-focus light? Luxury conglomerate LVMH describes Coperni as "a French womenswear brand based in Paris created by Sébastien Meyer and Arnaud Vaillant, who first met whilst studying at Mod'Art in 2009. Their first collaborations brought together their different backgrounds, Sébastien's expertise in fashion design and Arnaud's business background". Vaillant is CEO of LVMH. Coperni appears to be carving a niche for it in fashion/tech fusion.

Keywords: Coperni Fall Winter 2023 robot dogs, robotics and fashion, Coperni robotic dogs,

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