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Rikako Ikee: "Dwelling on the past won't change anything"

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Rikako Ikee: "Dwelling on the past won't change anything" by Tree Elven on 30/03/2021
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  • Amusing
  • Creative
  • Informative
  • Controversial
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Directed by iconic Japanese director, Hirokazu Kore-eda, 'The Centre Lane' is a five-minute film telling the story of Japanese swimming prodigy Rikako Ikee and her route back to competition following a devastating diagnosis of leukaemia when she was just 18. The docu-drama blends live action and animation - the latter is a first for the director, who gained international fame winning the Palme D’Or for his 2018 feature film 'Shoplifters'. The combined techniques help shed light on Ikee’s inner thoughts, struggles and hopes as she re-enters the pool to train for her competitive comeback. Rikako Ikee, was the Most Valued Player (MVP) of the 2018 Asian Games and a gold medal candidate for the Olympic Games Tokyo 2020 before she was diagnosed with leukemia in February 2019. During her journey to recovery in May 2020, she partnered with premium skincare brand SK-II, a partnership that launched by sharing the first portraits of Ikee-san without her wig, inspiring the nation and beyond with her determination. What do you think of the campaign? Do you find it inspiring and engaging, or are you not a fan of this kind of story-telling promotion? Do you think the use of animation is effective in portraying inner thoughts?

Keywords: SK-II Studio The Center Lance, premium skincare SK-11, Japanese swimmer Rikako Ikee, Japanese director Hirokazu Kore-eda, elite athletes, Japan, sporting comebacks, WPP agencies

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