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Renault's new ambassador is a virtual one

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Renault's new ambassador is a virtual one by Tree Elven on 27/02/2019
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The French car-maker puts its new SUV Kadjar model into the hands of Liv, a virtual driver who's a blank canvas at the outset and goes on to experience what driving the vehicle is really like. With the slogan 'Escape to real', Renault wants to prove the extent to which the on-board experience is authentic and thrilling, and that "even though Liv is entirely virtual, the experience itself is completely real and so much more rewarding". What do you think of the campaign? Wondering how virtual Liv would look after a week on the school run when half the roads are dug up, you've got raging PMT, and you're under pressure at work? Is Liv creepy or inspiring?

Keywords: Renault Kadjar, virtual driver, virtual driving, SUV, car ads, Publicis Conseil

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