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Rampaging penises promote French app to tackle everyday sexism

Rampaging penises promote French app to tackle everyday sexism by Tree Elven on 19/02/2018
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  • Amusing
  • Creative
  • Informative
  • Controversial
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Frenchwoman Alma Guirao set up the Handsaway app to tackle the problem of everyday sexism and harassment suffered by many (usually) women. The app enables anyone who suffers or sees an assault to send in information to the nearest associated 'street angels'. This bold ad makes its point using testimony from women who've experienced sexist assault and a memorable - or merely offensive? - animation of penises running amok in the streets. Handsaway est l'application pour lutter contre les agressions sexistes subies par les femmes au quotidien. Les femmes peuvent alerter et témoigner lorsqu'elles sont victimes ou témoins d'une agression sexiste. Une fois géolocalisée et décrite l'alerte est envoyée aux street angels à proximité.

Keywords: TBWA Paris, Handsaway French app, sexual harassment on public transport, everyday sexism

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