Ralph Lauren updates its DNA with pre-fall 2021 teaser

What do you make of this campaign by popular mid-luxury fashion house Ralph Lauren? Fans are praising its bold rugby stripes teamed with earthy colours, and the way it updates classic looks with contemporary images of family/friends gathering. The style is very much that of a home movie shot with a handheld camera, enhancing the intimacy and enduring human aspects of fashion itself. Ralph Lauren, now 81, founded the company, which became best known for its sporty, clean-living, 'preppy' looks, in 1967. Drawing on his own interest in sports, he worked out of a small space in New York City's Empire State Building in the late Sixties until his break in 1969, when the high-end department store Bloomingdales offered him the first in-store boutique they had extended to any designer. How do you think this ad does in bringing together the old and new, classic and contemporary? Or are you just focused on the collection itself?

Keywords: Ralph Lauren pre-Fall 2021, Ralph Lauren ads, men's fashion, women's fashion, home movie-style in ads, fashion collections FW21