Ralph Lauren picks up the action with Polo Bear

Upmarket fashion brand Ralph Lauren references action favourites like the James Bond 007 films, Thomas Crown, and Mission Impossible movies with this six-minute animated treat for well-dressed kids of all ages. As explained by the company, which was founded in 1967 and continues to reflect core values of elegance, attention to detail and a distinctive 'preppy' image: "When a newspaper clipping reports that a long-missing masterpiece is rumored to be hidden in a grand Hamptons estate, a Polo Bear in a smoking jacket and his fine-feathered accomplice hatch a clever plan to slip into a private party being held there, quietly remove the stolen painting, and return it to its rightful owner before sunrise". The original bear was conceived back in 1991 when Ralph Lauren himself was gifted a Richard Steiff teddy bear wearing a full tailored Ralph Lauren outfit and was so impressed that he wanted to make it available to customers. The resulting teddy bear was called 'Preppy Bear' and the first limited run of 200 bears sold out in one weekend. Since then, the bear has gone through various iterations, including popularity on the Nineties hip-hop and rapper scene. What do you think of the smooth adventure version presented here? Are you one of the fans clamouring for more in the series? According to Marketing Dive, "The brand steeped in Americana has delivered strong performance despite the trade war chaos and a broader downturn for luxury goods. Revenue rose 14% year over year to $1.7 billion in Ralph Lauren’s fiscal first quarter of 2025, topping expectations".

Keywords: RALPH LAUREN The Polo Bear Chronicles: Operation Black Tie, animated brnd films Ralph Lauren In-House Studio