Rainn Wilson bigs it up for small pets with bid to enter guinea pig in dog show

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Fans of the classic dog-lovers' movie 'Best In Show' and small pet-owners alike will find things to like in this one! US actor/comedian Rainn Wilson - perhaps best-known for his role as Dwight in the long-running TV series 'The Office' - adores his guinea-pig Kenneth and wants to give him a shot at the big time. Enjoy his attempts to prepare, train and enter a patiently appealing Kenneth for the Westminster Dog Show. The whole #SmallinShow spoof is a good-natured promotion for US pet supply company Kaytee, which specialises in small pets and pet and wild birds. The basic premise is that dogs shouldn't get all the attention when it comes to show-time, and the campaign includes a chance to enter your own small-but-best pet in a niche competition. Despite the fun-loving tone, this is big business: In the USA, 70% of households include a pet and while dogs and cats still top the rankings by far, an estimated 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile. What do you think of the ad - is it a fun and effective way to connect with those small-pet households?

Keywords: Kaytee Small in Show, Kaytee pet supplies, Rainn Wilson, small animals, small pets, guinea pigs, small pet food supplies, Droga5 New York