Qatar's storybook invites us to Feel More

Fresh from its status as the host of football's 2022 World Cup, the Middle Eastern nation has put out this one-minute campaign to invite us to visit. The traditional family focus in the campaign, whose accompanying brand platform was launched in the lead-up to the sporting event, contrasts with the attention some media gave to Western perceptions of the oil-wealthy nation's LGBTQ+ attitudes. Using just a touch of animation to add to the sense of freshness and discovery, the ad centres around a storybook coming to life, involving the people looking at it themselves. The animated animals turning the pages of one family's adventure are Shaheen the falcon, Maha the Arabian oryx, and Lulu the hawksbill turtle, which represent Qatar’s wildlife. The Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker, said: “We invite people to visit and discover the heart and soul of Qatar. A country where visiting families feel more together, couples feel more connected, and friends feel more fun. Our new global campaign evokes these emotions which traveller will feel when they explore Qatar’s fascinating heritage, natural beauty, and range of experiences to choose from.” Does the campaign - directed by acclaimed US cinematographer Wally Pfister - inspire you to get booking, or at least look into the idea of a Qatar trip?

Keywords: Qatar Feel More, Visit Qatar, tourism Middle East, Middle East travel, Wally Pfister