Prince Charles launches climate change task force

Britain's future king Prince Charles is renowned for speaking out and taking action on a series of topics for environmental and social improvement over the decades. In this footage, released by the Royal Family's YouTube channel, The Prince of Wales tells staff at Lloyd's of London insurance market “we have never needed you more”, as he urges them to join efforts in tackling climate change. The campaign launches the Sustainable Markets Initiative (SMI) Insurance Task Force, which the prince set up to help lead the insurance industry towards greener goals. “The urgency for action has, I fear, never been so great,” he stresses in his short address. Under the new initiaitve, insurance companies may be enpowered to pull cover from carbon-intensive companies that do not comply with efforts to transition to more sustainable business methods as part of the global goal of net zero carbon emissions by 2050. What do you think of the campaign, in which Charles thanks Lloyds of London for "ringing the bell twice"?

Keywords: Prince Charles, climate change, insurance taskforce, Carnegie-Brown, net zero carbon emissions, Sustainable Markets Initiative (SMI) Insurance Task Force, British royal family, Lloyds of London