Prada reboots elegance at the dinner table

Italian luxury fashion house Prada ushers in the ever-expanding 'holiday' season with an invitation to: "Explore Prada’s Holiday 2024 campaign, where style and festivity converge at a graceful dinner event. The collection’s key pieces are showcased alongside artisanal treats from the renowned Milanese Pasticceria Marchesi 1824. Starring Prada Ambassadors [US actor] Kelvin Harrison Jr, [US actress and singer-songwriter] Maya Hawke, [South Korean singer and rapper] KARINA and [English actor] Louis Partridge [- and a trend-setting robot and teddy bear -] the campaign blends timeless fashion with the warmth of the holiday season". Hm. The other holiday season, i.e. the summer edition, seems only just to have ended, yet already Christmas offerings are on display in stores, jostling alongside an increasingly commercial and flamboyant acknowledgement of Hallowe'en on October 31st, with Thanksgiving and Hannukah also in the wings. What do you feel about this early bird campaign - a brilliant visualisation of all the hottest societal trends, a forgettable gathering of tropes, or somewhere in between?

Keywords: Prada Holiday Collection 2024: A Celebration of Elegance, luxury fashion, holiday ads 2024, KARINA, photographer Willy Vanderperreactors in ads, robots in ads, fashion photography, cretive director Ferdinando Verderi