Post-vasectomy care: "Send your gentleboys off like gentlemen"

"Simply put, this is underwear designed differently," boasts Canadian men's underwear purveyor SAXX. "Our technologies move with you and deliver revolutionary comfort every step of the way." And that includes during post-vasectomy care: 'Send your gentleboys off like gentlemen' is their slogan for this promotion, elegantly yet humorously fronted by US former professional basketball player and team Olympics medal-winner Carlos Boozer. Apparently March is a popular month for getting 'the snip' as it's when the national college basketball tournament plays out, offering excellent opportunities for sitting back and watching sport for a day or two while in relax and recover mode. This ad promotes the registry facility that SAXX has opened for men getting a vasectomy so that they can sign up to receive comfortable loungewear gifts from their well-wishers in honour of the 'retirement' of their testicles. "Change comes from within (your pants)" points out SAXX, referring to their general range of underwear. "Thanks in large part to the patented BallPark Pouch™ – our defining piece of internal tech – men now know that underwear isn’t just an afterthought. It’s the foundation of a comfortable and distraction-free day." What do you think of the ad? A bit too much of a light touch? Or high time this topic was treated in a non-taboo manner like this? Boozer himself says that SAXX is the best underwear he's ever worn, adding “The BallPark Pouch is next-level."

Keywords: SAXX Ball Registry, VaSAXXtomy Gift Registry, vasectomy, post-vasectomy care, taboo topics, men's underwear, Carlos Boozer commercial, BallPark Pouch, Quality Meats Creative agency