Political advertising: Does Trump's animation represent simplicity without condescension?

With the US presidential elections now just around the corner, the associated political ads by both main parties, the Democrats and the Republicans, have been ramped up for the final stretch. And alongside the psychological profiling and subject tweaking, there is, as always, an almost unimaginable amount of money involved in the election campaigns. Broadcaster CNN reports "a total of more than $1.1 billion spent on presidential campaign ads between July 22, the day after Biden withdrew from the race, and the end of September". Former President Donald Trump's camp has, like that of rival candidate Vice-President Kamala Harris, adjusted ads along the way to reflect domestic issues such as immigration, abortion, public health, and the economy. Unlike the VP, who has garnered something of a reputation for 'word salads' - at least among her critics - former reality TV host Trump possesses the skill of conveying high-impact messages in succinct soundbites. This animation also illustrates a stripped-down messaging: the black and white sketches with the careful use of red slashes drive home Trump's trademark 'Make America Great Again' (MAGA) slogan. What do you think of the ad?

Keywords: Make America Great Again animation, Trump campaign ads, political ads, US presidential elections 2024, animated ads