Plenty of Xmess in kitchen roll seasonal tales...

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Don't watch this one if you're a bit squeamish, or a Christmas addict who loves it all to be sparkling lights, colourful tinsel and perfectly roasted turkey. Clue: the soundtrack is 'Love Hurts', performed by Nazareth. Most of us like to have paper towels to hand in the kitchen area or just around the home - and why? To clear up our messes and accidents, usually. Kitchen roll manufacturer Plenty has put a different spin on its Christmas campaign after the ravages of COVID-19, highlighting the Xmess rather than the Xmas in a blackly-humoured but curiously caring tale of one household's seasonal celebrations. ‘Love is stronger than spilled gravy and baby vomit. And so is Plenty’, is the company message. With coronavirus-related restrictions changing the goal-posts from one day to the next, you may be wondering how so many people can gather together - and indoors, to boot - but in more generic terms, what do you think of the 1'36" unfolding 'celebration' depicted? A bit too grim for your taste as we all try to make a workable plan, or good fun and very real?

Keywords: Essity, Plenty kitchen roll, Christmas ads 2020, Steve Rogers director, AMV BBDO